AI GAME & WORLD MODELS · THE WORLD MODEL & GAME ENGINE HANDBOOK

Game World Field Guide

A single volume covering world models and AI game creation — real-time generation, spatial intelligence, embodied simulation and smart NPCs — from Genie and Oasis to Hunyuan and Inworld, chronicling the race to “rebuild the world with AI”.

Tier ranking S / A / B / CSector valuation $15B+
WORLD ENGINESIM ACTIVE
NOW GENERATING WORLD…∞ SEED
13WORLDS
5Open-source
5Chinese optimized
10Free tier
TIER LEADERBOARD2026 RANKING
S

Google Genie 3most advanced interactive world model

World Labs Marblespatial intelligence + 3D generation benchmark

A

Decart Oasis 3fastest commercialization of real-time AI world generation

NVIDIA Cosmosphysical AI infrastructure

B

Tencent Hunyuan HY-World 2.0open-source + game ecosystem closed loop

Zhiyuan GE-Sim 2.0robot world model

Aggregated from multiple gaming media, official announcements and community reviewsPRESS START▮

World Index

WORLD INDEX
13 WORLDS
SPAWN · WM·LAB · No.001
No.001World model researchReal-timeClosed

Google Genie 3 / Project Genie

Google DeepMind (USA, Mountain View)

A foundational world model developed by Google DeepMind, first opened to the public on January 29, 2026 as the 'Project Genie' experimental prototype (for Google AI Ultra subscribers). Genie 3 generates interactive virtual environments in real time at 720p resolution and 24FPS; after the March 2026 update, stable duration improved from a few seconds to about one minute. Supports text/image input to generate worlds, WorldRemixing for secondary creation, and prompt-triggered world events. At Google I/O in May 2026 it showcased deep Gemini integration and was defined as 'one of the most advanced world models'

Valuation / fundingNo standalone valuation

Version

Genie 3 (released Aug 2025, updated Mar 2026)

Architecture

Autoregressive Transformer

Valuation · funding

—

Input modes

Text description / Image / Prompt-triggered events

Real-time generationInteractive explorationWorld remixingMulti-perspective consistencyPrompt-triggered eventsGemini integration+1
AI Ultra subscription$249.99/mo (includes Gemini Advanced + Project Genie access)
Interactive virtual world explorationRapid game concept validationWorld event simulation+2
SPAWN · 3D·WORLD · No.002
No.0023D world genOpen

World Labs(Marble + Spark 2.0)

World Labs (USA, San Francisco)

A spatial intelligence company founded in April 2024 by 'AI godmother' Fei-Fei Li. In February 2026 it closed $1 billion in funding (Autodesk led with $200M, NVIDIA/AMD/a16z participating), at a $5 billion valuation — a 5× jump in under two years. Core product Marble: generate persistent, editable 3D worlds from a single image or text, emphasizing spatial structure and geometric consistency. On April 15, 2026 it open-sourced the Spark 2.0 rendering engine — any phone/browser can smoothly render 3D scenes with over 100 million Gaussian points. Partnering with Autodesk to bring world models into 3D creation workflows (Unreal/Unity/Blender)

Valuation / funding◆ $5 billion (Feb 2026)

Version

Marble (spatial intelligence world model)

Architecture

Spatial-native / 3D-guided

Valuation · funding

$5 billion (Feb 2026)

Input modes

Single image / Text description / Concept art / Photo

Multimodal input3D consistencyGeometric consistencyEditable 3D outputSpark 2.0 renderer3D Gaussian splatting+5
BillingOpen · free
Rapid 3D scene generationGame scene asset productionArchitecture/engineering visualization+3
SPAWN · WM·LAB · No.003
No.003World model researchOpen

AMI Labs (JEPA world model)

AMI Labs (France, Paris)

An advanced machine intelligence lab founded in Paris in January 2026 by Turing Award winner Yann LeCun. In March it closed a $1.03 billion seed round (NVIDIA/Samsung/Bezos Expeditions/Temasek/Cathay Innovation participating) at a $3.5 billion pre-money valuation, setting the record for the largest seed round in European AI startup history. CEO is former Meta FAIR engineering lead Alexandre LeBrun; chief scientist is Xie Saining (who twice turned down OpenAI). Core route JEPA (Joint Embedding Predictive Architecture): rather than generating pixels, it predicts world states in an abstract representation space — LeCun calls it 'the only way to AGI'. Pursuing an open-source route while maintaining collaboration with Meta

Valuation / funding◆ $3.5 billion (pre-money)

Version

—

Architecture

JEPA (Joint Embedding Predictive Architecture)

Valuation · funding

$3.5 billion (pre-money)

Input modes

—

Open-source plannedMeta partnershipMulti-domain applicationsTop-tier capital
BillingOpen · free
Causal modeling of the physical worldRobot planning & decision-makingAutonomous driving simulation+2
SPAWN · RT·GEN · No.004
No.004Real-time world genReal-timeClosed

Decart Oasis 3

Decart AI (Israel, Tel Aviv)

A real-time AI world generation model from Israeli AI startup Decart (founded by IDF 8200 Unit veterans). In November 2024 Oasis 1.0 launched — the world's first interactive game (Minecraft-like) generated frame-by-frame in real time by AI with no game engine. In May 2026 it closed $300M (cumulative over $450M) at a valuation near $4 billion (NVIDIA/Adobe/Toyota/eBay/Karpathy participating). On June 10, 2026 it released Oasis 3 — real-time generation of realistic driving environments, priced at $0.02/second, with an open API. The CEO's goal: to build 'the first world model developers can program on top of'

Valuation / funding◆ Near $4 billion (May 2026)

Version

Oasis 3 (June 10, 2026)

Architecture

Autoregressive Transformer (ViT spatial autoencoder + DiT latent diffusion backbone)

Valuation · funding

Near $4 billion (May 2026)

Input modes

—

Real-time generationPlayer-input drivenDriving simulationMinecraft modMulti-target marketsTop-tier capital
API$0.02/sec (Oasis 3 driving environment)

◈ Free tier: Web Demo free trial

AI-native games (no engine)Autonomous driving simulation environmentsRobot training scenarios+2
SPAWN · 3D·WORLD · No.005
No.0053D world genOpen

Tencent Hunyuan 3D World Model 2.0 (HY-World 2.0)

Tencent (Shenzhen, China)

A multimodal world model released and open-sourced by Tencent on April 16, 2026. It can automatically generate, reconstruct and simulate 3D worlds from text/image/video input, directly exporting 3D asset files editable for secondary creation (Mesh/3DGS/point cloud). The technical architecture is 3D-centric, building a complete closed loop from sparse input to an interactive 3D world via modules like HY-Pano 2.0/WorldNav/HY-WorldStereo/HY-WorldMirror 2.0. It imports seamlessly into Unreal/Unity game engines. On the same day Alibaba released Happy Oyster in a 'head-to-head'. Tencent Games has already achieved AI NPC closed loops in products such as Game for Peace

Valuation / fundingNo standalone valuation

Version

HY-World 2.0 (April 16, 2026)

Architecture

Multimodal 3D world model (HY-Pano 2.0 + WorldNav + HY-WorldStereo + HY-WorldMirror 2.0)

Valuation · funding

—

Input modes

Text / Image / Video

Multimodal input3D asset exportEditable outputEngine importInteractive 3D worldPanorama generation+6
BillingOpen · free
One-click game 3D scene generationIntelligent game NPCsRapid 3D asset production+3
Open-source (GitHub) · Tencent Cloud API · Game engine integration (Unreal/Unity) · Tencent Games internal
SPAWN · ROBO · No.006
No.006Embodied AIOpen

Ant LingBo LingBot-World

Ant Group LingBo Technology (Hangzhou, China)

A world model open-sourced on January 29, 2026 by Ant Group's LingBot Technology. The core LingBot-World-Base relies on a scalable data engine, learning physics and causal relationships from large-scale game environments to achieve high-fidelity, interactive simulated world generation. It leads in video quality, dynamic performance, long-temporal consistency and interactivity. Through multi-stage training and parallel inference optimization, it provides a 'digital playground' for embodied intelligence, autonomous driving and game development

Valuation / fundingNo standalone valuation

Version

LingBot-World-Base (January 29, 2026)

Architecture

—

Valuation · funding

—

Input modes

—

Multi-domain applicationsPhysics learningCausal reasoningInteractive simulationHigh fidelityLong-temporal consistency+3
BillingOpen · free
Embodied intelligence training environmentsAutonomous driving simulationGame physics simulation+2
SPAWN · ROBO · No.007
No.007Embodied AIClosed

AGIBOT GE-Sim 2.0 (Genie Envisioner)

AGIBOT (Shanghai, China)

An iterated world model released on April 10, 2026 by AGIBOT (智元机器人). Core breakthroughs: minute-level long-temporal reasoning + multi-view 3D consistency + a built-in General Reward Model, for the first time embedding a reinforcement-learning closed loop inside the model world, achieving 'RL in WM'. It builds an interactive, trainable, evaluable 'physical evolution engine', supporting robots in completing large-scale closed-loop training within simulated environments

Valuation / fundingNo standalone valuation

Version

GE-Sim 2.0 (April 10, 2026)

Architecture

—

Valuation · funding

—

Input modes

—

Multi-domain applicationsMinute-level reasoningMulti-view 3D consistencyGeneral reward modelIn-model reinforcement learningSelf-evaluation+6
BillingEnterprise custom
Humanoid robot closed-loop trainingEmbodied intelligence policy learningPhysical world simulation+2
SPAWN · RT·GEN · No.008
No.008Real-time world genOpen

NVIDIA Cosmos / Gen-3C

NVIDIA (USA, Santa Clara)

NVIDIA's world foundation model platform for physical AI, highlighted at GDC 2026. Cosmos provides pre-trained World Foundation Models on which developers can fine-tune domain-specific simulation environments (autonomous driving/robotics/industrial). Gen-3C belongs to the 'spatial-native / 3D-guided' school, alongside World Labs Marble as a representative of that route. NVIDIA also provides digital twin and robot simulation infrastructure through Omniverse/Isaac Sim; companies like Decart and AGIBOT are ecosystem partners

Valuation / fundingNo standalone valuation

Version

Cosmos (world foundation model) / Gen-3C

Architecture

Spatial-native / 3D-guided + diffusion Transformer

Valuation · funding

—

Input modes

—

World foundation modelsDomain fine-tuningDigital twinRobot simulationAutonomous driving simIndustrial simulation+4
BillingOpen · free
Autonomous driving simulationRobot digital twinsIndustrial simulation+3
SPAWN · NPC · No.009
No.009Smart NPCClosed

Inworld AI

Inworld AI (USA, Mountain View)

An AI game character engine company founded by former Google employees, with cumulative funding over $120M (Microsoft/Disney/Meta/Intel/Samsung/Lightspeed participating) at a $500M valuation. Core product: rapidly generate 'souled' NPCs with memory/background/emotion/EQ/body language via natural-language description. In late 2023 it signed a partnership with Microsoft Xbox (character engine + Copilot assistant), and collaborates with giants like NetEase/Disney. By 2026 AI NPCs have become a standard direction in the game industry, with domestic solutions such as Tencent Hunyuan's role-playing model rising in parallel

Valuation / fundingNo standalone valuation

Version

—

Architecture

—

Valuation · funding

$120M+

Input modes

—

Game engine integrationNPC generationNatural-language NPC designNPC memoryNPC emotionNPC personality+8
Indie developer$99/mo

◈ Free tier: Free tier (limited calls)

Intelligent game NPCsDynamic plot generationVirtual character dialogue+3
SPAWN · GAME·GEN · No.010
No.010AI game creationClosed

Jiyi SOON

Hangzhou Jiyi Artificial Intelligence Technology Co., Ltd. (Hangzhou, China)

A one-stop AI game creation platform developed by Hangzhou Jiyi Artificial Intelligence Technology, built on a self-developed game-industry-specialized large model, enabling natural-language-driven full-pipeline development (planning → art → code → audio → deployment). Core capabilities: upload a video to generate a playable game, one-click generation of game characters with full skeletal animation, and a built-in professional game numerical engine SOON-FX. The second beta launched on March 31, 2026, winning the '2026 AI Business Case Excellence Award' and 'China AI New Force TOP30'. Positioned for the 'everyone-creates era', letting individual developers make commercializable, high-quality games

Valuation / fundingNo standalone valuation

Version

SOON game-industry-specialized model

Architecture

—

Valuation · funding

—

Input modes

—

Natural-language game makingVideo-to-gameFull pipelineCharacter generationSkeletal animationMultimodal assets+4
BillingFree beta + subscription

◈ Free tier: Free trial during beta

Individual developers making gamesRapid casual game prototypingGame art asset generation+3
SPAWN · GAME·GEN · No.011
No.011AI game creationClosed

Rosebud AI

Rosebud AI (USA)

A browser-based zero-code/low-code AI game creation platform that rapidly generates 2D/3D game prototypes from natural-language descriptions for instant online play. Supports visual asset generation, game logic code generation and real-time iteration. Ideal for game jams, education and rapid prototyping. Visuals lean minimalist; it does not support project file export, and complex AI / networking / multi-platform sync capabilities are limited. In 2026 it was rated a representative of the second tier of AI game creation tools

Valuation / fundingNo standalone valuation

Version

—

Architecture

—

Valuation · funding

—

Input modes

—

Real-time iterationText-to-gameBrowser-basedZero-codeInstant playtest2D game+4
Pro$20/mo

◈ Free tier: Free tier (limited generation quota)

Rapid game jam prototypingGame design education2D casual games+2
SPAWN · WM·LAB · No.012
No.012World model researchClosed

General Intuition

General Intuition (Netherlands)

The most incredible funding story in the 2026 AI gaming track: 31-year-old Dutch founder Pim de Witte raised $320M at a $2.3 billion valuation (Khosla Ventures/Jeff Bezos/Eric Schmidt/DeepMind researchers participating). Core method: train AI on game recordings from titles like Fortnite to learn physical reasoning, spatial intuition and causal understanding — not training 'an AI that plays games', but using game data to train 'an AI that understands the world'. Goal: transfer the physical intuition learned in games to robotics, autonomous driving and industrial control

Valuation / funding◆ $2.3 billion

Version

—

Architecture

—

Valuation · funding

$2.3 billion

Input modes

—

Physics reasoningSpatial intuitionCausal understandingGame-data trainingTransfer to roboticsTransfer to driving+2
BillingTBD
Physical intuition AI trainingRobot transfer learningAutonomous driving scene understanding+2
SPAWN · WM·LAB · No.013
No.013World model researchClosed

Alibaba HappyOyster 1.0

Alibaba

Alibaba's open interactive world model released June 17, 2026; registration is open at happyoyster.cn. Unlike text-to-video's one-way text→video mapping, it learns state-transition rules (current state/action → next state/action), reasoning through action-to-feedback causal chains while keeping long-range consistency. Two core modes: Adventure (generate a deeply explorable digital world from one sentence or one image, with forward/dash/crouch/jump/attack controls, vehicle driving and weapon combat, and up to 1 minute of continuous real-time movement) and Directing (a god view with pause, rewind and branching narrative, rendering 3+ minutes of real-time 480p/720p footage). Joint work with Nanjing University on a world-model benchmark; API to open soon

Valuation / fundingNo standalone valuation

Version

HappyOyster 1.0 (June 17, 2026)

Architecture

—

Valuation · funding

—

Input modes

One sentence / One image / Prompt

Multimodal inputPhysics reasoning
BillingFree trial + API (planned)

◈ Free tier: Free sign-up; daily login credits

Rapid interactive game prototypingInteractive drama / virtual companionshipImmersive cultural tourism+2

About this guide

Compiled from vendors’ public disclosures as of July 2026; valuations and pricing follow the latest official announcements. The world-model sector iterates extremely fast — boundaries of “real-time generation” and “spatial intelligence” are still evolving rapidly.

Category legend

  • World model research
  • Real-time world gen
  • 3D world gen
  • Embodied AI
  • AI game creation
  • Smart NPC
  • Domestic vendors

Data notes

  • · “Valuation / funding” is standalone valuation or cumulative funding, plotted on a log scale
  • · Tier leaderboard aggregates multiple reviews; S is the top tier
  • · “Open-source” covers fully open, partially open and planned open-source
  • · Hovering a card reveals the HUD targeting frame and “SPAWN” marker
MARKET SCOREBOARDMarket data

Global game market 2024

$171.43B

2033 forecast

$271.23B

CAGR

5.23%

AI game growth 2026

36.1%

GDC AI sessions

100+ sessions (+110% YoY)

GDC attendees

30,000+

GDC exhibitors

400+

China game investment H1

50+ investments/M&A

INDUSTRY TRENDSIndustry trends
  • World model explosionIn early 2026 'world model' became AI's hottest keyword; LeCun + Fei-Fei Li raised $2B+ in three weeks
  • Three schoolsAutoregressive Transformer (Genie 3) / autoregressive diffusion Transformer (Hunyuan 1.5) / spatial-native 3D-guided (Marble/Gen-3C) — three schools stand together
  • From video to physicsIndustry consensus: 'being able to draw video ≠ understanding the world'; world models must model physical laws and causality
  • Games as fuelGeneral Intuition trains physical AI on game recordings; game data becomes core fuel for world models
  • China game AIAt GDC 2026 Tencent was recognized as the Chinese vendor 'first to achieve an AI + gaming commercialization closed loop'
  • Open-source waveTencent HY-World / Ant LingBot-World / World Labs Spark 2.0 open-sourced in rapid succession
  • Capital frenzyWorld Labs $5B / AMI Labs $3.5B / Decart $4B / General Intuition $2.3B; total sector valuation exceeds $15B
  • From demo to productOasis evolved from a 'not-fun demo' into a $0.02/sec commercial API; world models begin to truly monetize
2026 CHRONICLEYear in review
  • 2026-01-29 Google Project Genie opens to the public (AI Ultra users)
  • 2026-01-29 Ant Group LingBot-World open-sourced
  • 2026-02-18 World Labs closes $1 billion funding, $5 billion valuation (Autodesk/NVIDIA/AMD)
  • 2026-03-09~13 GDC 2026, 100+ AI sessions (+110% YoY), Tencent invited to the Luminaries forum
  • 2026-03-10 AMI Labs closes $1.03 billion seed round, $3.5 billion valuation, a European record
  • 2026-03-18 Google Genie 3 updated, stable duration improved to ~1 minute
  • 2026-03-31 Jiyi SOON second beta launches
  • 2026-04-10 Zhiyuan GE-Sim 2.0 released (RL in WM)
  • 2026-04-15 World Labs open-sources Spark 2.0 rendering engine (100M Gaussian points)
  • 2026-04-16 Tencent Hunyuan HY-World 2.0 open-sourced / Alibaba Happy Oyster released the same day
  • 2026-05 Decart closes $300M funding, valuation near $4 billion
  • 2026-05-20 Google I/O 2026 showcases deep Genie–Gemini integration
  • 2026-06-10 Decart Oasis 3 released (driving simulation, $0.02/sec API)
  • 2026-06 General Intuition raises $320M (training physical AI on game recordings)
© 2026 AI GAME Field Guide · WORLD MODEL FIELD GUIDESIMULATION SYNCED · For reference only